Turn a press release into an announcement video
A press release is the approved version of an announcement. Storyvalo turns it into a short video that says who is announcing what, why it matters and when it is available, in the release’s own terms. Quotes stay attributed to the people named in the release.
Opens the studio with an editable press release to video brief. Sign in or create a free account first; nothing is generated or charged until you continue.
A good fit when
- The release is final and approved.
- The announcement is interesting to customers, not only journalists.
- You need a video for your newsroom, social channels or partners.
The closest real example
This vertical update was made from a fictional release-note webpage and announces three clear changes, close to how a product announcement video works.
Fictional demonstration: the brand, source and scenario were invented for this example. It is not a customer testimonial or evidence of business results. Watch it with its source and script.
Press release to video, step by step
Link the release
Paste the published release URL. Before publication, upload the approved final text.
Keep the facts in order
The starter covers who, what, why and when, and adds no new claims.
Add approved visuals
Upload your logo, product images or event photos and place them as originals. Avoid stock that could look like your team.
Render and publish
Render landscape for the newsroom page, or copy to portrait for social posts.
Embargoes
Do not upload or publish an embargoed release before the embargo lifts unless your process allows it. Rendering happens in your private workspace, but the published video must wait.
Quotes in an AI voice
A quote read by an AI narrator should be framed clearly, for example “Our CEO said…”, so viewers do not think the narrator is the executive.
Media contacts stay on the page
Contact details, embargo notes and boilerplate belong in the written release. The video should end with where to read the release, where those details live.
The starter brief
“Use this starter” fills in this brief in the studio. Edit any of it before you generate a storyboard.
Turn my published press release into a short announcement video. Say who is announcing what, why it matters, and when or where it is available, exactly as the release states. Attribute any quote to the person named in the release and do not add new claims.
Review before you publish
Storyvalo drafts the script and assembles the video; you decide what is accurate. Read every scene against its source, check names, numbers and claims, and only use material you have permission to use. Stock footage and AI illustrations are illustrative, and narration is AI-generated.
What it costs
One 60-second, watermarked 720p export per verified account each calendar month. It ends with a short “Made with Storyvalo” card over its last two seconds. Standard voices and still or stock media. No payment card, no automatic subscription. Paid exports stay 1080p without the Storyvalo watermark. A free account includes five minutes of AI script attempts each calendar month, an editable storyboard and an interactive preview, with no card. Rendering a narrated video uses video minutes: export one minute for $2.99 or three minutes for $7.99, plus applicable tax, without a subscription. Monthly plans suit regular production and longer videos. Compare plans and packs.
Questions
Can the video include our boilerplate?
Usually it should not. End with where to read the full release instead; the boilerplate stays on the page.
Can journalists download the video?
Share a viewing link with an optional download button, or host the MP4 in your press kit.
What format should I use?
Landscape suits newsroom pages and YouTube; portrait suits social feeds. You can copy the project into another format without spending minutes on the copy.